Question 1

Color choices. How were the colors chosen?

Accepted Answer

These colors were chosen as they reflect tones that can be found in nature and on the land, which of course was a critical component to life in the 1800’s and will be an equally important part of the future of Conner Prairie. They were also chosen with the Explorer architype in mind and were included in the test market feedback.

Question 2

How do we order the new branded clothing items?

Accepted Answer

The new branded clothing items are going to be where you always ordered your previous ones. This is not quite up and running yet, but when it is we will be sure to notify. It will not be an expectation that staff buy all new branded clothes. There will be a grace period over several seasons to allow staff to transition out old pieces and purchase new.

Question 3

I want to start applying this brand to all my departments things! How do I do that?

Accepted Answer

Go to the Public Marketing folder on the F-Drive and be sure to follow the instructions there to ensure we are all stewarding the new brand right!

File Path: F:\Departments\Marketing & Communications\PUBLIC.MARKETING & COMMUNICATIONS\BRAND

If you have any questions please reach out to Mattie or one of the Brand Ambassadors.

Protected: CPBrand2020Internal

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<img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-22962 aligncenter" src="https://www.connerprairie.org/wp-content/uploads/2020/05/CP_Logo_Wordmark_Horizontal_Rev_ForWeb-2.png" alt="CP Logo" width="512" height="116" />